The Entertainment Software Ratings Board (ESRB) has been providing invaluable service to parents since 1994. Since that time they have assigned ratings to over 18, 000 titles. ESRB was established by the Entertainment Software Association (ESA) and is a non-profit self-regulating organization. ESRB has three primary functions:
- assigns age and content ratings
- enforces industry adopted advertising guidelines
- ensures responsible online privacy principles for computer/video games and other entertainment software
Although the age and content ratings are voluntary – publishers will submit their titles to ESRB. This is simply because major retailers will not sell unrated games and major console manufactures will not license unrated games.
Parents truly appreciate ESRB and parents like Monica Vila host Tweet chats with them. These chats are designed to educate parents on how technology can play a role in your child’s life. If that were not enough the Federal Trade Commission (FTC) just recently told Congress – that ESRB, “continues to lead all three industries in providing clear and prominent disclosures of rating information in television, print, and online advertising.”
It’s great to see an organization that takes family safety seriously. It makes our jobs as parents a little bit easier – well at least when it comes to purchasing age appropriate games.
Follow ESRB on Twitter – @ok2play
Follow Video Game Voters on Twitter – @VideoGameVoters
Follow E3 Expo on Twitter – @e3expo
Follow Monica Vila on Twitter – @theonlinemom
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