I had a wonderful discussion with Richard Rumsey, VP for Advancement, from the Lebanese American University. Like many companies and universities, LAU is attempting to build a successful social media campaign. Unfortunately, as many of us have already experienced – it is not an effortless process. The social media space, albeit far reaching, is still young and littered with more questions than answers. I carefully listened to Rumsey and the objective is clear. He wants to leverage social media so LAU can empower its students into becoming good digital citizens. Rumsey continues to explain, “so that they can make a powerful impact locally and internationally.”

Complete Story – Huffington Post